The new Studer apartments in Downtown Pensacola have a name. Tenants will call their new home Southtowne.

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“We are excited to have a name for the apartments,” says Andrew Rothfeder, President of Studer Properties. “We are grateful for the help of our community and we are thankful for such great support.”

Studer Properties hosted a month long naming contest to get to this point. For two weeks, members of the public submitted name ideas for the project. That effort yielded 682 entries, with many focused on Pensacola’s history, the site of the apartments as a former newspaper building, and the surrounding streets and neighborhoods.

The Studer Properties team filtered through all 682 suggested names and narrowed them down to a short-list of 12, which were then part of a mid-September “primary election” voted on by the 336 people who have reserved an apartment to date. From the primary election, a list of six candidates moved forward to a “general election,” where the final name was chosen, “Southtowne.”

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